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Do's and Don'ts of Search Engine Optimization (Excerpt)

Published By: , April 2008

www.MoreVisibility.com

The world of Search Engine Optimization has a colorful past of both good quality techniques and poor quality techniques, also known as Spam. Search Engine Optimizers have been categorized as White Hat or Black Hat. The White Hat techniques embrace a “Best Practices” approach to SEO. They typically work for both the good of the Web site and the good of the Search Engines. Black Hat techniques can actually harm results and devalue a web site.

This Paper will examine the techniques that fall under both sides of Search Engine Optimization. The grey area topics will not be covered. The past few years have seen great achievements in communication between Search Engines and SEOs / Webmasters.

This communication has led to a much clearer path for long term successful Natural Search
Engine Optimization.

Keywords

Do: Research and find keywords and phrases that are relevant to the Web site. Use tools such as Yahoo’s Search

Suggestion tool, Google’s sandbox, Microsoft adCenter and adlabs, and Wordtracker.

Do: Write keyword rich articles and content. Newsletters, editorials, reviews, and white papers are good examples.

Do: Find ways to naturally incorporate keywords in the existing Web site copy. Review the existing Web page copy and look

for opportunities to enhance it with keywords or expand content with keywords.

Don’t: Stuff keywords where they do not belong. Repeated words or words used where they should not be are poor tactics.

Don’t: Hide keywords with white on white text. This technique stopped working in early 2000.

Don’t: Hide keywords behind objects on the Web site. Use of CSS and other tricks are not recommended.

Don’t: Hide keywords with very small text. This strategy stopped being viable shortly after the white on white text.

Don’t: Add keywords to the Web site that are unrelated to the Web site for the purpose of driving traffic. While Brittany Spears
may drive a lot of traffic as a keyword, it is valueless traffic if the Web site does not have anything to do with Brittany

Spears.

Click here to read entire whitepaper and download your FREE copy.

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Emergency Management Guide for Business and Industry (Excerpt)

A Step By Step Approach to Emergency Planning, Response and Recovery for Companies of All Sizes

Published By: A Public-Private Partnership with the Federal Emergency Management Agency

Source: www.fema.gov

Every year emergencies take their toll on business and industry — in lives and dollars. But something can be done. Business and industry can limit injuries and damages and return more quickly to normal operations if they plan ahead.

About This Guide
This guide provides step-bystep advice on how to create and maintain a comprehensive emergency management program. It
can be used by manufacturers, corporate offices, retailers, utilities or any organization where a sizable number of people work or gather.

Whether you operate from a high-rise building or an industrial complex; whether you own, rent or lease your property; whether
you are a large or small company; the concepts in this guide will apply.

To begin, you need not have in-depth knowledge of emergency management. What you need is the authority to create a plan and a commitment from the chief executive officer to make emergency management part of your corporate culture.

If you already have a plan, use this guide as a resource to assess and update your plan.

Click here to download your FREE PDF copy.

Get your free Sample Emergency Plan (PDF)

Need help preparing or updating your plan?

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